BNY Mellon: Invested
BNY Mellon wanted to create a brand to promote participation in their wellbeing programs among their employees. The “IN” branding was used to convey that employees and the company were “all IN” when it came to wellbeing.

BNY Mellon wanted to create a brand to promote participation in their wellbeing programs among their employees. The “IN” branding was used to convey that employees and the company were “all IN” when it came to wellbeing.